Creating Opportunies, Realizing Dreams

Creating Opportunies,
Realizing Dreams

About Us


Objective Personnel is a professional recruitment partner and placement agency that has been making its mark in the industry for over 40 years. The company boasts a highly stream-lined service that offers its clients the freedom to focus on running their businesses while Objective Personnel deals with recruitment.

Objective Personnel is well suited to filling any vacancy, from entry level to the CEO, and everything in between. If your business has employment opportunities that need filling, Objective Personnel will help you fill them with competent and qualified screened candidates.

Situated near Johannesburg, Objective Personnel focuses on the whole of South Africa.


  • To provide a high-quality, competitive and cost-effective service;
  • To build long-term relationships with clients and candidates;
  • To maintain friendly and open communication with clients and candidates throughout the entire placement process;
  • To match qualified candidates with vacancies in a reasonably short amount of time; and
  • To continuously strive towards new ways to improve and innovate on our existing services and business model.


Our vision is to grow Objective Personnel into the number one Recruitment Partner in South Africa, for businesses from all sectors, both big and small.


  • Permanent Placements
  • Temporary Employment Services
  • Needs Analysis
  • Database of Interviewed Candidates
  • Advertising Options
  • Candidate Search

The Team

Objective Personnel boasts a highly professional, friendly and experienced team to make every step of the process a smooth and seamless experience, be it as a potential employer or potential employee.

With multiple recruitment consultants led by hands-on owner, Leonie Ashton, who has over 20 years of experience in the recruitment sector, Objective Personnel directly interacts with clients to discuss their needs and identify requirements. This is the foundation for the company’s personalized approach and solutions tailored to each client’s individual needs. The inter-personnel approach also extends to job seekers through one-on-one interviews where they are critically vetted before qualifying for any available positions.

Recruitment Consultants are backed up by a team of admin staff who makes short work of administrative duties to keep the process flowing rapidly. Combined with our Office Manager, roles and responsibilities are distributed in such a way that all members of the Objective Personnel team perform their respective roles optimally and without disruption.

Clients can look forward to the smooth, professional and efficient service one can only get at Objective Personnel.